Internet Marketing Essay Example | Topics and Well Written Essays - 3000 words

network Marketing - Essay physical exerciseFrom the discussion it is clear thatthe cyberspace is a unique medium of trade because of the interactive nature and olibanum it is able to not only provide instant responses but also elicit instant responses from clients and sense of hearing in general. Furthermore, the hastily embrace of internet has been as a result of the alleged wider scope of the internet marketing. The scope is wider because it involves both digital media such as e-mail and the wireless media. It is also important to ancestry the fact that internet marketing also involves management of customer data which is digital and also an electronic customer relationship management (ECRM) system.This paper discusses that internet marketing continues to be popular because it combines the dual potential difference of internet for marketing the creativity and technical aspects. These two greatly enhance the aspects of marketing such as the development of design, advertisem ent and sale. Internet marketing engages the customers through dissimilar stages such as SEM (search engine marketing), streamer adverts within various popular websites such as face book, marketing via e-mail, SEO (search engine optimization) and web 2.0 strategies. These various stages of customer engagement afford a wider audience and have a scope component as well.When one talks of internet marketing, a business model within which the internet marketing is conducted is implied. Internet marketing is related to a number of business models. Some of these models include e-commerce, affiliate marketing and produce among others. Most of these models are based on the particular necessitate of both the individual customer and needs of the company or organisation that launches the internet marketing campaign. As far as the e-commerce model is bear on (model that is embraced by most organisations that carry out internet marketing) the goods and/or services are sold sequential to the customers or other business organisations without going through intermediaries. This approach is able to afford the internet marketing a one-to-one approach. In this one-to-one internet marketing approach, the targeted consumer is usually browsing alone and indeed the advertisement message is able to reach him/her personally. This approach is mostly used along with what is popularly cognise as search marketing. Search marketing is an internet marketing scenario in which the advertisements are based on the search keywords that are entered by the person browsing the internet (Hanson, 1999 pp245-255).2.1 Advantages of Internet MarketingInternet marketing is relatively cheaper as compared to other offline media used for marketing. The embody effectiveness is measured in terms of the cost to target audience ratio. Actually, at a lower cost, internet marketing is able to reach a wider audience than the other offline marketing would achieve at a similar